| Judul | Integrated Advertising, promotion, And Marketing communications 8ed |
| Pengarang | Kenneth E. Clow Donald Baack |
| EDISI | Ed. 9 |
| Penerbitan | United Kingdom : Pearson, 2018 |
| Deskripsi Fisik | 508 hlm :Ilus ;22x27,5 cm |
| ISBN | 978-1-292-22269-1 |
| Subjek | Advertising |
| Catatan | brief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations |
| Bahasa | Inggris |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Umum |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00000009506 | 659.1 KEN i | Dapat dipinjam | Perpustakaan Atma Luhur - Rak 600 | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000005133 | ||
| 005 | 20190319024140 | ||
| 007 | ta | ||
| 008 | 190319################g##########0#eng## | ||
| 020 | # | # | $a 978-1-292-22269-1 |
| 035 | # | # | $a 0010-0319000124 |
| 082 | # | # | $a 659.1 |
| 084 | # | # | $a 659.1 KEN i |
| 100 | 0 | # | $a Kenneth E. Clow |
| 245 | 1 | # | $a Integrated Advertising, promotion, And Marketing communications 8ed |
| 250 | # | # | $a Ed. 9 |
| 260 | # | # | $a United Kingdom :$b Pearson,$c 2018 |
| 300 | # | # | $a 508 hlm : $b Ilus ; $c 22x27,5 cm |
| 505 | # | # | $a brief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations |
| 650 | # | # | $a Advertising |
| 700 | 0 | # | $a Donald Baack |
| 990 | # | # | $a 09259/SAL/P |
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