
Judul | Integrated Advertising, promotion, And Marketing communications 8ed |
Pengarang | Kenneth E. Clow Donald Baack |
EDISI | Ed. 9 |
Penerbitan | United Kingdom : Pearson, 2018 |
Deskripsi Fisik | 508 hlm :Ilus ;22x27,5 cm |
ISBN | 978-1-292-22269-1 |
Subjek | Advertising |
Catatan | brief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations |
Bahasa | Inggris |
Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
Target Pembaca | Umum |
No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
---|---|---|---|---|
00000009506 | 659.1 KEN i | Dapat dipinjam | Perpustakaan Atma Luhur - Rak 600 | Tersedia |
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505 | # | # | $a brief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations |
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