| Judul | Principles Of Marketing 17ed |
| Pengarang | Philip Kotler Gary Armstrong |
| EDISI | Ed 17 |
| Penerbitan | United States : Pearson, 2018 |
| Deskripsi Fisik | 734 hlm :Ilus ;21,5x27,5 cm |
| ISBN | 978-1-292-22017-8 |
| Subjek | Marketing |
| Catatan | For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an invative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital techlogies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing t included. Students, if MyLa |
| Bahasa | Inggris |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Umum |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00000009468 | 658.8 PHI p | Dapat dipinjam | Perpustakaan Atma Luhur - Rak 600 | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000005095 | ||
| 005 | 20190318094408 | ||
| 007 | ta | ||
| 008 | 190318################g##########0#eng## | ||
| 020 | # | # | $a 978-1-292-22017-8 |
| 035 | # | # | $a 0010-0319000086 |
| 082 | # | # | $a 658.8 |
| 084 | # | # | $a 658.8 PHI p |
| 100 | 0 | # | $a Philip Kotler |
| 245 | 1 | # | $a Principles Of Marketing 17ed |
| 250 | # | # | $a Ed 17 |
| 260 | # | # | $a United States :$b Pearson,$c 2018 |
| 300 | # | # | $a 734 hlm : $b Ilus ; $c 21,5x27,5 cm |
| 505 | # | # | $a For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an invative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital techlogies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing t included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concept |
| 650 | # | # | $a Marketing |
| 700 | 0 | # | $a Gary Armstrong |
| 990 | # | # | $a 09221/SAL/P |
| No | Nama File | Nama File Format Flash | Format File | Action |
| 1 | Principles of Marketing by Philip T. Kotler, Gary Armstrong (z-lib.org).pdf | ebook | Baca Online |
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