| Judul | Marketing 14ed |
| Pengarang | Roger A. Kerin Steven W. Hartley |
| EDISI | Ed. 14 |
| Penerbitan | New York : McGraw-Hill Education, 2019 |
| Deskripsi Fisik | xliii, 733 hlm :Ilus ;21,5x27,5 cm |
| ISBN | 978-1-260-09211-0 |
| Subjek | Marketing |
| Catatan | brief contents: 1. initiating the marketing process 2. understanding buyers and markets 3. targetting marketing opportunities 4. satisfying marketing opportunities 5. managing the marketing process |
| Bahasa | Inggris |
| Bentuk Karya | Bukan fiksi atau tidak didefinisikan |
| Target Pembaca | Umum |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|---|---|---|---|
| 00000009465 | 658.8 ROG m | Dapat dipinjam | Perpustakaan Atma Luhur - Rak 600 | Tersedia |
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000005092 | ||
| 005 | 20190315112114 | ||
| 007 | ta | ||
| 008 | 190315################g##########0#eng## | ||
| 020 | # | # | $a 978-1-260-09211-0 |
| 035 | # | # | $a 0010-0319000083 |
| 082 | # | # | $a 658.8 |
| 084 | # | # | $a 658.8 ROG m |
| 100 | 0 | # | $a Roger A. Kerin |
| 245 | 1 | # | $a Marketing 14ed |
| 250 | # | # | $a Ed. 14 |
| 260 | # | # | $a New York :$b McGraw-Hill Education,$c 2019 |
| 300 | # | # | $a xliii, 733 hlm : $b Ilus ; $c 21,5x27,5 cm |
| 505 | # | # | $a brief contents: 1. initiating the marketing process 2. understanding buyers and markets 3. targetting marketing opportunities 4. satisfying marketing opportunities 5. managing the marketing process |
| 650 | # | # | $a Marketing |
| 700 | 0 | # | $a Steven W. Hartley |
| 990 | # | # | $a 09218/SAL/P |
| 990 | # | # | $a 09218/SAL/P |
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