01042     2200253   4500001002100000005001500021035002000036007000300056008004100059020002200100082001100122084001700133100002900150245003000179250001400209260003000223300003500253700002100288700001900309520040500328600002500733990001500758990001500773INLIS00000000000917220230808101131  a0010-0823000031ta230808                g          0 ind    a978-623-296-018-3  a658.81  a658.81 RAD e0 aRaditha Dwi Vata Hapsari1 aEntrepreneurial Marketing  aCetakan 1  aMalang :bUB Press,c2020  axi, 191 hlm ;c15, 5 x 23,5 cm0 aKusuma Ratnawati0 aRila Anggraeni  aPembahasan: -Entrepreneur dan entreprenurial marketing -STP (segmenting, targeting, positioning) dan memaksimalkan nilai pelanggan, -Strategi produk -Strategi penentuan harga -Saluran distribusi entrepreneurial -Komunikasi pemasaran entrepreneurial -Manajemen penjualan entrepreneurial -Manajemen merek, entreprenurial dan CRM -Mendokumentasikan rencana pemasaran -Keterampilan  menjual dan negosiasi 4aDistribusi Marketing  a11419/AL/P  a11420/AL/P