na INLIS000000000008641 20220708095336 0010-0722000022 ta 220708 g 0 ind 978-623-01-1007-8 659.1 659.1 ILH p Ilhamsyah Pengantar Strategi Kreatif Advertaising Era Digital Edisi 1 Yogyakarta : Andi, 2021 xii,260 hlm : Ilus ; 24 x 17 cm Daftar Isi; Chapter 1. Introduction Chapter 2. Introduction Creative Strategy Chapter 3. Strategi Media Terintegrasi Chapter 4. Visual Strategy Chapter 5. Selling Idea Advertising 10901/AL/P