An Integrated Approach To Online Marketing Simon Kingsnorth text New York Kogan Page 2019 Ed. 2 eng

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XV, 354 hlm : Ilus ; 15,6 x 23, 4 cm Contents : The Foundations Of Digital Marketing, Understanding The Digital Ecosytem, Integrating Digital Into Wider Organization Strategy, Understanding The Evolving Digital Consumer, Barriers. Internet Marketing 658.84 658.84 SIM d 9780749498085 191217 20191217120714 INLIS000000000005635 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)