na INLIS000000000005635 20191217120714 0010-1219000138 ta 191217 g 0 eng 9780749498085 658.84 658.84 SIM d Simon Kingsnorth Digital Marketing Strategy : An Integrated Approach To Online Marketing Ed. 2 New York : Kogan Page, 2019 XV, 354 hlm : Ilus ; 15,6 x 23, 4 cm Internet Marketing Contents : The Foundations Of Digital Marketing, Understanding The Digital Ecosytem, Integrating Digital Into Wider Organization Strategy, Understanding The Evolving Digital Consumer, Barriers. 09952/SAL/P