00786 2200217 4500001002100000005001500021035002000036007000300056008004100059020001800100082001100118084001700129100002100146245007700167250001000244260003400254300004300288650002300331505019800354990001600552INLIS00000000000563520191217120714 a0010-1219000138ta191217 g 0 eng  a9780749498085 a658.84 a658.84 SIM d0 aSimon Kingsnorth1 aDigital Marketing Strategy :bAn Integrated Approach To Online Marketing aEd. 2 aNew York :bKogan Page,c2019 aXV, 354 hlm :bIlus ;c15,6 x 23, 4 cm 4aInternet Marketing aContents : The Foundations Of Digital Marketing, Understanding The Digital Ecosytem, Integrating Digital Into Wider Organization Strategy, Understanding The Evolving Digital Consumer, Barriers. a09952/SAL/P