02152 2200313 4500001002100000005001500021035002000036007000300056008004100059020002200100082001200122084001800134100002100152245002900173250001100202260004700213300003800260650002600298700001700324700001800341700001500359520136800374990001601742990001601758990001601774990001601790990001601806990001601822INLIS00000000000562820191217092141 a0010-1219000131ta191217 g 0 ind  a978-623-00-0536-7 a658.401 a658.401 ALE v0 aAlex Osterwalder1 aValue Proposition Design aCet. 1 aJakarta :bPT Elex Media Komputindo,c2019 axxvii, 281 hlm :bIlus ;c19 x 24 4aManajemen Perencanaan0 aYves Pigneur0 aGreg Bernarda0 aAlan Aswin aValue Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models. a09938/SAL/P a09939/SAL/P a09939/SAL/P a09938/SAL/P a09938/SAL/P a09939/SAL/P