01708 2200229 4500001002100000005001500021035002000036007000300056008004100059020002200100082001000122084001600132100002000148245005100168250001000219260004600229300003900275700002200314505110400336650002201440990001601462INLIS00000000000513720190320084809 a0010-0319000128ta190320 g 0 eng  a978-1-259-25138-2 a338.5 a338.5 MIC m0 aMichael R. Baye1 aManagerial Economics And Business Strategy 9ed aEd. 9 aNew York :bMc Graw Hill Education,c2017 axxvii, 548 hlm :bIlus ;c20x25 cm1 aJeffrey T. Prince aThis ninth edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success.By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition.This edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rivals costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. " aGeneral economics a09263/SAL/P