Integrated Advertising, promotion, And Marketing communications 8ed

Integrated Advertising, promotion, And Marketing communications 8ed Kenneth E. Clow text United Kingdom Pearson 2018 Ed. 9 eng 508 hlm : Ilus ; 22x27,5 cm brief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations Advertising 659.1 659.1 KEN i 978-1-292-22269-1 190319 20190319024140 INLIS000000000005133 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)