na INLIS000000000005133 20190319024140 0010-0319000124 ta 190319 g 0 eng 978-1-292-22269-1 659.1 659.1 KEN i Kenneth E. Clow Integrated Advertising, promotion, And Marketing communications 8ed Ed. 9 United Kingdom : Pearson, 2018 508 hlm : Ilus ; 22x27,5 cm Advertising Donald Baack brief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations 09259/SAL/P