00767     2200229   4500001002100000005001500021035002000036007000300056008004100059020002200100082001000122084001600132100002000148245007200168250001000240260003700250300003400287650001600321700001700337505016700354990001600521INLIS00000000000513320190319024140  a0010-0319000124ta190319                g          0 eng    a978-1-292-22269-1  a659.1  a659.1 KEN i0 aKenneth E. Clow1 aIntegrated Advertising, promotion, And Marketing communications 8ed  aEd. 9  aUnited Kingdom :bPearson,c2018  a508 hlm :bIlus ;c22x27,5 cm  aAdvertising0 aDonald Baack  abrief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations  a09259/SAL/P