<?xml version="1.0"?>

 <rdf:Description xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/">
  <dc:title>Integrated Advertising, promotion, And Marketing communications 8ed</dc:title>
  <dc:creator>
   Kenneth E. Clow
  </dc:creator>
  <dc:creator>
   Donald Baack
  </dc:creator>
  <dc:type>text</dc:type>
  <dc:publisher>United Kingdom : Pearson,</dc:publisher>
  <dc:date>2018</dc:date>
  <dc:language>eng</dc:language>
  <dc:description>brief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations</dc:description>
  <dc:subject>Advertising</dc:subject>
  <dc:identifier>URN:ISBN:978-1-292-22269-1</dc:identifier>
</rdf:Description>