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    <dc:title xmlns:dc="http://purl.org/dc/elements/1.1/">Integrated Advertising, promotion, And Marketing communications 8ed</dc:title>
    <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">
   Kenneth E. Clow
  </dc:creator>
    <dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">
   Donald Baack
  </dc:creator>
    <dc:type xmlns:dc="http://purl.org/dc/elements/1.1/">text</dc:type>
    <dc:publisher xmlns:dc="http://purl.org/dc/elements/1.1/">United Kingdom : Pearson,</dc:publisher>
    <dc:date xmlns:dc="http://purl.org/dc/elements/1.1/">2018</dc:date>
    <dc:language xmlns:dc="http://purl.org/dc/elements/1.1/">eng</dc:language>
    <dc:description xmlns:dc="http://purl.org/dc/elements/1.1/">brief contents: 1. the IMC foundation 2. IMC advertising tools 3. digital and alternative marketing 4. IMC Promotional 5. IMC ethics, regulations, and evaluations</dc:description>
    <dc:subject xmlns:dc="http://purl.org/dc/elements/1.1/">Advertising</dc:subject>
    <dc:identifier xmlns:dc="http://purl.org/dc/elements/1.1/">URN:ISBN:978-1-292-22269-1</dc:identifier>
  </oai_dc:dc>
</oai_dc:dcCollection>