Strategic Management And Business Policy : Globalization, Innovation And Sustainability 15ed
Thomas L. Wheelen
J. David Hunger
Alan N. Hoffman
Charles E. Bamford
text
United Kingdom : Pearson,
2018
eng
Brief contents: 1. introduction to strategic management and business policy 2. scanning the environment 3. strategy formulation 4. strategy implementation and control 5. introduction to case analysis
Manajemen strategi
URN:ISBN:978-1-292-21548-8