E-Commerce 2017 Business, Technology, Society 13ed Kennecth C. Laudon text England Pearson 2018 Ed. 13 eng
text
regular print
908 hlm : Ilus ; 20x25 cm
Brief contents: 1. introduction to e-commerce 2. e-commerce infrastructure 3. building an e-commerce presence 4. e-commerce security and payment systems 5. e-commerce business atrategies 6. e-commerce marketing and advertising 7. social, mobile and local marketing 8. ethics, law, and e-commerce 9. online media 10. online communities 11. e-commerce ratailing and services 12. B2B e-commerce Bisnis online 658.84 658.84 KEN e 978-1-292-21168-8 190318 20190318015406 INLIS000000000005112 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)