00989     2200229   4500001002100000005001500021035002000036007000300056008004100059020002200100082001100122084001700133100002300150245005800173250001100231260003000242300003200272650001800304700002500322505039600347990001600743INLIS00000000000511220190318015406  a0010-0319000103ta190318                g          0 eng    a978-1-292-21168-8  a658.84  a658.84 KEN e0 aKennecth C. Laudon1 aE-Commerce 2017 :bBusiness, Technology, Society 13ed  aEd. 13  aEngland :bPearson,c2018  a908 hlm :bIlus ;c20x25 cm  aBisnis online0 aCarol Guercio Traver  aBrief contents: 1. introduction to e-commerce 2. e-commerce infrastructure 3. building an e-commerce presence 4. e-commerce security and payment systems 5. e-commerce business atrategies 6. e-commerce marketing and advertising 7. social, mobile and local marketing 8. ethics, law, and e-commerce 9. online media 10. online communities 11. e-commerce ratailing and services 12. B2B e-commerce  a09238/SAL/P