E-Commerce 2017 : Business, Technology, Society 13ed Kennecth C. Laudon Carol Guercio Traver text England : Pearson, 2018 eng Brief contents: 1. introduction to e-commerce 2. e-commerce infrastructure 3. building an e-commerce presence 4. e-commerce security and payment systems 5. e-commerce business atrategies 6. e-commerce marketing and advertising 7. social, mobile and local marketing 8. ethics, law, and e-commerce 9. online media 10. online communities 11. e-commerce ratailing and services 12. B2B e-commerce Bisnis online URN:ISBN:978-1-292-21168-8