na INLIS000000000005106 20190318103717 0010-0319000097 ta 190318 g 0 eng 978-1-119-16555-2 650.07 650.07 UMA r Uma Sekaran Research Methods For Business : A Skill Building Approach 7ed Ed. 7 United Kingdom : John Wiley & Sons, 2016 xxiii, 420 hlm : Ilus ; 18,5x23,5 cm Riset Penelitian bisnis Roger Bougie contents: 1. introduction to research, 2. the scientific approach and alternative approach to investigation, 3. defining and refining the problem, 4. the critical literature review, 5. theoretical framework and hypothesis development, 6. elements research design, 7. interviews, 8. data collection methods: observation 9. administering questionnaires, 10. experimental designs, etc 09232/SAL/P