02089     2200229   4500001002100000005001500021035002000036007000300056008004100059020002200100082001000122084001600132100001800148245003300166250001000199260003600209300003600245700001900281505152900300650001401829990001601843INLIS00000000000509520190318094408  a0010-0319000086ta190318                g          0 eng    a978-1-292-22017-8  a658.8  a658.8 PHI p0 aPhilip Kotler1 aPrinciples Of Marketing 17ed  aEd 17  aUnited States :bPearson,c2018  a734 hlm :bIlus ;c21,5x27,5 cm0 aGary Armstrong  aFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an invative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital techlogies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing t included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concept  aMarketing  a09221/SAL/P