na INLIS000000000002287 20180702095538 0010-0718000013 ta 180702 g 0 ind 979-22-1041-5 658.83 658.83 DAR b Darmadi Durianto Brand Equity Ten : Strategi Memimpin Pasar Jakarta : Gramedia Pustaka Utama, 2004 114 hlm ; 15x23 cm strategi pemasaran Sugiarto pembahasan: lima kategori brand equity ten, model brand wquity ten, kasus, kategori awarness measures, kategori associations maesures, kategori perceived quality dan leadership, loyality measures, market behavior measures, brand quality ten index 04952/SAL/P 04953/SAL/P 04954/SAL/P 04955/SAL/P 04956/SAL/P