Darmadi Durianto Sugiarto text Jakarta : Gramedia Pustaka Utama, 2004 ind pembahasan: lima kategori brand equity ten, model brand wquity ten, kasus, kategori awarness measures, kategori associations maesures, kategori perceived quality dan leadership, loyality measures, market behavior measures, brand quality ten index strategi pemasaran URN:ISBN:979-22-1041-5