Brand Equity Ten : Strategi Memimpin Pasar
Darmadi Durianto
Sugiarto
text
Jakarta : Gramedia Pustaka Utama,
2004
ind
pembahasan: lima kategori brand equity ten, model brand wquity ten, kasus, kategori awarness measures, kategori associations maesures, kategori perceived quality dan leadership, loyality measures, market behavior measures, brand quality ten index
strategi pemasaran
URN:ISBN:979-22-1041-5